Resume

Current Role

Director of Audience Growth

Lookout Santa Cruz, Dec. 2021 - Present

Developing engagement, integration and content strategies that grow Lookout's reach among diverse and emerging local news audiences in Santa Cruz.

Previous Work experience

Emerging pLATFORMS vIDEO pRODUCER

KTLA 5 News, June 2017 - Dec. 2021

Led social media video strategy for KTLA 5 News’ digital properties

Produced visually immersive content for Facebook, Twitter, YouTube and Instagram, including IG Stories, 360 videos and multimedia articles

Fill-in produced KTLA's digital show, "5 Live"

Managed the station's first 360 video program, including an ongoing series called “L.A.’s Very Own”

Revamped KTLA's Instagram strategy, raising the engagement rate from No. 3 to No. 1 in the Los Angeles DMA and growing followers by more than 190 percent over two years

Multimedia journalist

Union-Tribune TV, June 2012 - July 2013

First minor to ever be hired by the company.

Covered small local and regional events such as high school athletics, street fairs/cultural events, and military news. Also covered major local and nation events such as Comic Con International, Del Mar Racetrack opening day and Election Night 2012.

Worked on morning news, midday and primetime news, sports and entertainment, political opinion, and creative programming.

Freelance Photographer

La Jolla Light newspaper, June 2011 - June 2012

Wrote articles and took photos of local sporting and A&E events such as the Oaxcan Art Festival,Concours De Elegance Auto Show, and high school football.

Student work experience

360 Video Producer, editor

JOVRNALISM, Jan 2017 - June 2017

Shot and edited the OJA award winning 360 documentary series, "Turning Tides: The Story of the Salton Sea."

Work featured on the USA Today Network.

Multi-platform journalist

Annenberg Media, August 2014 - May 2017

Broadcast Reporter, ATVN (August 2017-May 2017)

Pitched, reported, shot, wrote and edited day-of-air packages as a one-man-band reporter for the live nightly newscast broadcast on Trojan Vision. Updated social media from the field and live-streamed breaking news through Periscope and Facebook Live.

Senior Documentary Producer, Impact (Feb 2016-Jan 2017)

Edited documentary episodes for magazine style news feature show, including story structure revisions and advanced video and audio engineering with Adobe Premiere Pro and Audition.

Senior Web Producer (August 2015-Dec 2015)

Headed a team of 6 web producers and over 200 student reporters for USC Annenberg's daily web unit, in addition to launching our new Washington Post collaborated website.

Managed daily online distribution along with teaching new student reporters how to effectively produce digital content.

Internships

ENTERTAINMENT I-Team INTERN

NBC4 Los Angeles, September 2016 - December 2016

INVESTIGATIVE Team Intern

NBC4 Los Angeles, June 2016 - August 2016

Compiled contact/location database of over 200 elected officials in Southern California, including Los Angeles, Orange, San Bernardino, Riverside and Ventura counties.

Played a key role in over 10 government related investigations, all of which made air.

Managed over 20 leads a day on the investigative tipline, gathering necessary data to pursue stories.

Production Intern

Dateline NBC, September 2015 - December 2015

Worked on the production of weekly news magazine programming by researching material, finding and booking interviews, logging footage, creating shot lists, scouting locations, and coordinating with other NBC departments.

Investigated critical information hotspots during both Oregon and Paris shootings, and filmed on location in San Bernardino. (Some footage was used by NBC Nightly News.)